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Role of Media Monitoring in FMCG

Role of Media Monitoring in FMCG

Social media plays an important role is today‚Äôs world. It plays a vital role in influencing and educating people. Also, social media is often used by people to express their views and opinions on something. As a result, people often use it as a tool to express their love or hate for anything that they encounter. Social media hence can be used to monitor the response of people towards a product, personality or organization. Many private consultancies firms use social…

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