The different Idea online recharge plans include from unlimited plan, internet based plans, voice call plans and SMS plans.

Based out of Mumbai, Maharashtra in India, Idea Cellular, an Aditya Birla Group Company, is India’s largest mobile operator post its merger with Vodafone India, as per the number of subscriber’s available till 31st December 2017 and also the revenues. The current subscriber base of Idea is 202.06 million (data collected in February 2018).

Idea is a GSM operator that offers 2G, 3G and 4G services to its customers. The company started its operations in 1995 as Birla Communications Limited. In the initial years it worked in Gujarat and Maharashtra circles only. In 2002 the company renamed as Idea Cellular. The company is headed by Mr. Kumar Mangalam Birla as the chairman of the company.

In 2017, the company merged with Vodafone India. In the new entity, Vodafone holds a stake of 45.1%, the Aditya Birla Group holds 26% and the balance shares by the public. The merger formalities are still ongoing and are expected to end by 2019.

The prepaid pack details of Idea online recharge plans:-

  1. Unlimited plans: this one covers voice and daily data services. There are nine different options to choose from that have different price points and validity periods. As per its name, there are unlimited local, national and roaming voice calls with varying data ranging from 50 MB – 3 GB per day on 2G, 3G and 4G network.
  2. 4G/3G mobile internet plans – from small sized packs that provide 150 MB and 300 MB over 4G, 3G and 2G network to bullet packs that provide up to 6 GB data. There are almost 12 different packs to choose from.
  3. The SMS pack – just the befitting plan for the common man who uses the short messaging service to conduct their routine work and be in touch with their close family and friends. One can choose from 6 different plans that are available at different prices. Each of the plans includes a certain number of free SMS with some blackout dates.

All the plans are inclusive of the GST. The SMS pack and the unlimited pack benefits have certain blackout dates especially festive dates where the free SMS inclusions and discounted SMS are not available. The internet packs do not include free data in international roaming. There exists a nominal price difference between prepaid Idea online recharge paper coupons and e-recharge coupons.

Idea Cellular launched its 3G services in 2011. Till 2016, Idea was offering 3G services in 13 telecom circles. Idea launched the 4G LTE services in the financial year 2016-2017 in 10 telecom circles including Maharashtra and Goa, Kerala, Madhya Pradesh & Chhattisgarh, Andhra Pradesh & Telangana, Tamilnadu & Chennai, Punjab, Haryana, Karnataka, Orissa and North East.

Idea Cellular was recognized as the outstanding company of the year at the CNBC TV18 in 2015. Also the company was voted as Asia’s Best companies in 2015 by Finance Asia under the category of Best Managed Public companies.